Maslows Hierarchy of Needs
Uses of Gratifications theory
This theory suggests that audiences actively use advertisements and magazines to meet some of the needs identified by Maslow. Magazines may be used by some members of their audience to compensate for a lack of self-esteem or social success. This is shown in their example of girls' teenage lifestyle magazines, which address their audience as 'best friend' rather than an authority figure.
McQuail, Blumler and Brown(1972) defined four major areas of need which the media in general seek to gratify;
- Diversion- an escape from our routine and problem, an emotional release
- Personal relationships- companionship, feeling part of a social group
- Personal identity- exploring or reinforcing our own values, through comparison with others' values (this would include the values of media producers and celebrities)
- Surveillance- the need for a constant supply of information about what is happening in the world
The coverlines
'So Whats So Bloody Good?' may satisfy someones need because it is going to explain more about Lana Del Rey, they can find out more about the celebrity and that is why they buy it. The word 'bloody' is used cleverly to link with the key image on the cover as she has blood on her face, this gives her a more edgey unique look and adds to the interest.
Mode of Address
'The Muppets Will See You Now' the personal pronoun 'you' is used to draw the reader in, like its personal to them and they are involved in the article inside. The article seems quite informal 'fueds, fights, feathers!' it is clearly aimed at younger people.
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